Taste Saimaa impressed the jury with its ability to present gastronomy, culture, and travel experiences within a cohesive regional platform. The website brings together a wide network of partners, allowing visitors to explore Saimaa as a connected territory where food, nature, and local traditions are closely intertwined.

The visual identity of the platform, supported by high-quality photography and well-integrated videos, creates an engaging introduction to the region. Curated itineraries encourage visitors to discover Saimaa over several days, linking gastronomy with accommodation, cultural activities, and outdoor experiences. The clear structure and collaborative approach help communicate the richness of the area’s culinary heritage while supporting practical travel planning.